Loading...

Skip to content
A website has two jobs.

Business website development.
Credible to buyers. Findable on Google.

Most buyers check you online before they call, and search engines decide whether they find you at all. Surfytech builds sites that answer the real questions quickly, load properly, and route enquiries to someone who can reply.

  • Message before decoration
  • Structured for search
  • Editable by staff
Why sites underperform

A brochure online
is not a sales channel.

Many company sites describe the business beautifully and answer nothing a buyer needs: who it is for, what it costs roughly, how quickly it responds, what happens next. Traffic then arrives, reads, and leaves.

We start with the questions real buyers ask, write pages that answer them, and handle the unglamorous essentials — structured data, speed, forms that reach inboxes, analytics that distinguish signal from noise.

CMS, static or headless? WordPress, a headless CMS or a statically built site can all work well. The right answer depends on who updates content and how much structure your catalogue or locations need.
  • 01
    Clear in seconds

    Visitors understand what you do, for whom, and how to proceed without scrolling.

  • 02
    Findable by design

    Titles, schema, internal links and speed handled as build requirements, not extras.

  • 03
    Staff can publish

    Page templates and content models your team can use without engineering help.

  • 04
    Measurable enquiries

    Calls, forms and downloads attributed properly so effort can be judged.

What we build

Business sites built
for the way buyers check you.

Each build is delivered with content structure, analytics and an editing model your team can live with.

Corporate websites

Company sites with clear service pages, leadership, credentials and contact routes.

See capabilities

Service & product catalogue sites

Structured listings with specifications, downloads and filters for technical buyers.

Discuss catalogues

Lead capture & CRM wiring

Forms, quotes and callbacks delivered into your CRM with ownership and response tracking.

Discuss enquiries

Multilingual & multi-location

Language versions, branch pages and local signals handled without duplicate-content messes.

Discuss locations

Maintenance & improvement

Updates, monitoring, content help and a steady queue of measured improvements.

Discuss support
Refresh or start again?

Start with the questions.

Send us the questions buyers ask and where the current site fails. We’ll say honestly whether a refresh is enough.

Talk through your site
Website capabilities

Every layer. One accountable team.

Messaging, design, build, search and analytics handled together, because sites underperform at the joins.

Messaging & structure

Audience, offers and page hierarchy decided from real buyer questions and sales calls.

Responsive front-end build

Accessible, fast, standards-compliant interfaces that hold together on any screen.

SEO foundations

Titles, headings, schema, internal linking, sitemaps and migration redirects handled properly.

Speed & accessibility

Core web vitals and WCAG-minded markup treated as acceptance criteria at handover.

Lead capture & routing

Forms, quotes, bookings and calls tracked to a named owner with spam control.

Analytics & reporting

Clean tracking, goal reporting and dashboards leadership can read in one sitting.

Security & compliance

TLS, headers, backups, cookie consent and privacy notices in place before launch.

Content model & editing

Templates and training so marketing publishes confidently without developer dependence.

Websites often lead to wider work: e-commerce, digital marketing and CRM integration.
Our website process

Words first.
Pixels second. Launch careful.

Discovery → Structure → Design → Build & content → QA & launch → Measure & improve. Content and redirects are planned as build work, not left to the end.

  1. Discovery

    Capture buyers, offers, objections and the questions asked on every sales call.

    Output: messaging brief
  2. Structure

    Sitemap, page intent and content outline agreed before any visual design.

    Output: sitemap & wireframes
  3. Design

    Design system and key templates reviewed with real content, not placeholder text.

    Output: approved templates
  4. Build & content

    Responsive build, CMS setup and content migration with schema and redirects.

    Output: populated site
  5. QA & launch

    Cross-device, accessibility, speed and form delivery checked before cut-over.

    Output: launched site
  6. Measure & improve

    Analytics reviewed monthly and small improvements prioritised by evidence.

    Output: improvement plan
Platforms & tooling

Stacks your team
can actually maintain.

We choose tooling based on who updates the site and how it will be hosted, and we document everything before handover.

  • Next.jsFast rendered websites
  • ReactInteractive interfaces
  • Node.jsApplication services
  • PostgreSQLStructured data
  • FirebaseHosting & app services
  • AWSScalable hosting
  • SendGridReliable form delivery
  • GraphQLHeadless content APIs
WordPress, Shopify, Contentful and static site generators are equally valid choices. We pick for editing workflow, performance budget and total running cost — and we tell you what each option will cost to keep.
Sectors we build for

Same service.
Very different buyers.

A manufacturer, a clinic and a law firm are all “business websites” until you write the content. Evidence and specifics differ completely.

Manufacturing & industrial

Specifications, tolerances, certifications and downloadable datasheets for technical buyers.

Manufacturing solutions

Construction & engineering

Project galleries, capability statements and prequalification information kept current.

ERP solutions

Retail & distribution

Brand, locations, stock ranges and franchise enquiries presented with clarity.

Retail solutions

Professional services

Credentials, sectors, people and case evidence that support a premium conversation.

Consulting approach

Public sector & education

Accessible, multilingual information meeting procurement and publishing standards.

Government technology
Business website scenarios

See the gap.
Close it properly.

The scenarios below illustrate common situations—not published client case studies or guaranteed results. Ask us about relevant work in your sector.

Illustrative · Credibility

Traffic but no enquiries

Challenge: Visitors arrive, read a page of generalities about excellence, and go back to search results.

Approach: Pages rewritten around buyer questions with proof, specifics and a clear next step.

Discuss messaging →
Illustrative · Discoverability

Invisible on Google

Challenge: Excellent work, but the site is slow, unstructured and competing on the wrong phrases.

Approach: Technical fixes, structured data and content gaps closed around real search demand.

Discuss search visibility →
Illustrative · Control

Every edit needs an agency

Challenge: Staff cannot change prices, roles or case studies, so the site drifts out of date.

Approach: Content models and templates rebuilt around how the team actually works.

Discuss content →
Frequently asked questions

Good questions.
Clear starting points.

Here’s what to settle before a website project starts.

Ask about your website →
What does business website development include?

Messaging and structure, responsive design and build, content population, SEO foundations, speed and accessibility, lead capture with CRM routing, analytics and post-launch maintenance.

How long does a business website take?

Most sites take four to ten weeks depending on content readiness, approval cycles and how much copy and imagery already exists. Content availability is the most common cause of delay.

Which platform should we use?

WordPress, headless CMS, Shopify or a static build can all serve a business well. We choose based on who updates content, performance budget, hosting cost and integration needs — and we show you the running cost of each.

Will our team be able to edit the site?

That is the goal. We build content models and page templates around how your team works, write short editing guides and train the people responsible during the build.

Do you handle content and copy?

We can draft or refine copy, but you know your customers best. Typically we structure and write the key pages with your input, and give your team patterns to follow for the rest.

Who owns the website and its data?

You do — domain, hosting, code, content, analytics and credentials are transferred at handover, with documentation so you are never dependent on us to keep the site running.

Build your business website

Let’s make your site
worth ringing.

Tell us who you sell to, what people ask before buying and where enquiries should land. We’ll propose a site structure and a realistic build plan.

No complete specification needed. A clear business goal is a great place to start.

What happens next?

  1. Share your audience, services, current site and enquiry route.
  2. Discuss structure, content responsibility, budget and timeline.
  3. Agree the build scope and the scope for a proposal.