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Stores are judged in seconds.

E-commerce website development.
Fast, findable, easy to fulfil.

A store earns or loses money in three places: how fast it loads, how quickly a shopper finds the right product, and whether the order survives the warehouse. Surfytech builds all three, on a platform you can operate yourself.

Plan your store Explore commerce services
  • Conversion-driven
  • Search & discovery
  • Fulfilment-aware
Why stores underperform

A pretty store is not
a profitable one.

Revenue problems usually trace back to unglamorous causes: catalogue data nobody maintains, search that cannot cope with how people actually shop, stock levels that drift from the warehouse, and a theme nobody can edit without a developer.

We treat the store as a trading operation. Merchandising, data quality, integration and page speed are handled as one, with the funnel measured before and after every change.

Hosted, headless or custom? SaaS platforms, headless setups and custom builds each trade control against cost and speed. We recommend per catalogue size, integration load and how much your team wants to self-serve.
  • 01
    Speed as a feature

    Core web vitals treated as acceptance criteria, not a post-launch tidy-up.

  • 02
    Merchandising self-serve

    Your team edits content, bundles and campaigns without raising tickets.

  • 03
    Numbers that agree

    Stock, orders and tax handled with your ERP or warehouse systems, not spreadsheets.

  • 04
    Optimisation loop

    Funnel and search-term analysis feeding a steady queue of small improvements.

What we build

Commerce builds for
how you actually sell.

Different trading models need different plumbing. Each of these is delivered with catalogue, fulfilment and analytics attached.

Storefront development

Shopify, BigCommerce or Adobe Commerce stores your team can merchandise unaided.

Discuss a storefront

Headless commerce

Front and back separated for speed, mobile experiences and channel-specific front ends.

Discuss headless

Multi-vendor marketplaces

Seller onboarding, commissions, payouts and dispute handling done properly.

See marketplaces
Migrating or starting fresh?

Both are risky. Plan them.

Tell us where the revenue is leaking. We’ll scope the change with SEO redirects and data migration treated as first-class work.

Talk through your store
Commerce capabilities

Every layer. One accountable team.

Merchandising, engineering, integration and analytics planned together, because revenue leaks between the seams.

Commerce strategy

Catalogue structure, pricing rules, launch scope and a realistic merchandising plan.

Catalogue & content

Variants, attributes, imagery and product data quality that search and ads depend on.

Search & navigation

Facets, synonym handling and zero-result fixes driven by what shoppers actually type.

Checkout & payments

Frictionless flows, gateway choice, tax, currency and fraud checks agreed with finance.

Promotions & pricing

Bundles, tiers, vouchers and eligibility rules built to be operated, not hardcoded.

Inventory & orders

Two-way sync with ERP, WMS and marketplaces, with exceptions surfaced for staff.

Analytics & reporting

Server-side tracking, funnel and cohort views, and clean attribution where possible.

Trading support

Monitoring, peak-event readiness, security patches and a queue of CRO improvements.

Commerce depends on nearby services: marketplace development, mobile apps, digital marketing and system integration.
Our commerce process

Launch is the
middle of the work.

Commercial discovery → Platform choice → Catalogue & content → Build & integrate → Test & launch → Trade & optimise. Trading continues while we improve it.

  1. Commercial discovery

    Review the funnel, margins, catalogue and fulfilment constraints before design.

    Output: commercial brief

  2. Platform choice

    Compare hosted, headless and custom against catalogue size and integrations.

    Output: architecture decision

  3. Catalogue & content

    Structure products, attributes and content, cleaning data as it moves.

    Output: ready catalogue

  4. Build & integrate

    Build theme or front end, wire payments, tax and stock to systems of record.

    Output: working store

  5. Test & launch

    Test payment and fulfilment paths, plan redirects and cut over without lost rankings.

    Output: launched store

  6. Trade & optimise

    Monitor speed and funnel, then run a steady queue of measured improvements.

    Output: optimisation roadmap
Platforms & stack

Platforms chosen around
your catalogue and team.

We work across hosted and open platforms and pick by catalogue complexity, integration load and who will operate the store afterwards.

  • ShopifyHosted commerce platform
  • Adobe CommerceOpen-source enterprise cart
  • BigCommerceOpen SaaS commerce
  • Next.jsHeadless storefronts
  • ReactInteractive storefront UI
  • GraphQLCommerce API layer
  • PostgreSQLTransactional data
  • RedisCaching & queues
WooCommerce, Sylius and custom builds are also viable. Payment, tax and shipping providers are chosen with your finance team, since that is where surprises usually appear.
Sectors we trade in

Different catalogue,
different commerce problem.

Perishables, prescriptions, spare parts and digital goods each impose their own rules on how a store must behave.

Retail & consumer

Large catalogues, promotions and returns handled without merchandising bottlenecks.

Retail solutions

Automotive parts

Fitment data and compatibility search so buyers order the right part first time.

Automobile solutions

Travel & experiences

Date-based availability, refunds and optional extras handled cleanly.

Travel solutions
Commerce scenarios

See the leak.
Fix the flow.

The scenarios below illustrate common commerce situations—not published client case studies or guaranteed results. Ask us about relevant work in your category.

Illustrative · Performance

Traffic arrives, orders do not

Challenge: Ad spend grows while slow category pages and weak search lose shoppers before product views.

Approach: Speed work, search-term fixes and funnel changes tested against a measured baseline.

Discuss performance →
Illustrative · Fulfilment

Sold twice, stocked once

Challenge: Stock counts drift from the warehouse, so orders get cancelled after payment is taken.

Approach: Two-way stock and order sync with exceptions surfaced to staff before dispatch.

Discuss integration →
Illustrative · Migration

The platform has outgrown us

Challenge: Every campaign needs a developer, and the checkout cannot handle the rules marketing wants.

Approach: A staged replatform with redirects, data migration and no trading blackout.

Discuss replatforming →
Frequently asked questions

Good questions.
Clear starting points.

Here’s what to settle before committing to a build.

Ask about your store →
What e-commerce services does Surfytech offer?

We handle commerce strategy, storefront and headless builds, catalogue and content structuring, search, checkout and payments, promotions, ERP and warehouse integration, analytics and ongoing conversion optimisation.

Should we use Shopify, WooCommerce or a custom build?

It depends on catalogue complexity, integration load, performance needs and who will operate the store. Hosted platforms are fastest to run; headless or open platforms offer more control. We compare them against your specifics rather than a default.

Can you migrate our store without losing search rankings?

Migration is planned around redirects and content parity: URL mapping, structured data, page speed checks and staged cut-over, with monitoring immediately after launch to catch drops early.

Can you integrate with our ERP, warehouse or accounting system?

Yes. We build two-way sync for products, stock, orders and financial postings, with reconciliation and exception queues so staff see failures instead of discovering them at month end.

Who can update the store after launch?

Your team, ideally. We build merchandising and campaign workflows your staff can operate, document them, and offer support for changes that genuinely need engineering.

Do you provide support after launch?

Yes. Support covers monitoring, security updates, peak-event readiness and a prioritised improvement queue. Coverage, response expectations and cost are agreed before launch.

Plan your store

Let’s build a store
that trades, not one that poses.

Tell us your catalogue size, current platform, order volumes and the systems behind the till. We’ll recommend the architecture and a first release that earns its keep.

Get a free consultation Call +91 88821 12317

No complete specification needed. A clear business goal is a great place to start.

What happens next?

  1. Share catalogue, systems, volumes and current funnel numbers.
  2. Discuss platform choice, integrations, content and cost.
  3. Agree the launch scope and the scope for a proposal.