Search engine optimisation
Technical fixes, content and local visibility work aimed at the searches that lead to customers, not vanity traffic.
SEO services
Community of Madrid, Spain
Madrid growth partner
Digital marketing in Madrid
Digital marketing in Madrid
that is measured, not guessed.
Surfytech runs search, paid, social and content programmes for businesses in Madrid. Everything is tied to a number you can check, and budget goes where it produces customers.
- Measurement first
- Full-funnel campaigns
- No lock-in contracts
- Working hoursAligned to CET/CEST (UTC+1/+2), with overlap for calls
- Delivery modelRemote-first, with regular review calls
- First stepA scoped discovery conversation, not a sales pitch
- OwnershipSource code and documentation handed over at launch
Why Madrid
Marketing that can be
Marketing that can be
held to account.
Madrid has grown into a significant technology and business-services centre, with strong fintech, travel and e-commerce activity alongside a broad SME market.
We start by connecting your analytics so we know what already works, then build campaigns around the channels that produce customers for a business like yours, not the ones that are fashionable.
Worth being straight about it. No channel guarantees revenue. Anyone promising a specific ranking, lead volume or return without knowing your market, budget or competition is guessing. We would rather set honest targets and report against them.
- 01Measurement first
Analytics, search console and conversion tracking are verified before spending starts, so results mean something.
- 02Full-funnel programmes
Search, paid, social, email and content working together, rather than one tactic running alone.
- 03Local focus
For Madrid businesses we build around how people actually search and buy in your own market.
- 04Transparent reporting
You see the same dashboards we do, with spend, leads and revenue attributed honestly.
Digital Marketing in Madrid
Channels that work
Channels that work
together, not in isolation.
A programme shaped around your customer journey, your budget and the evidence in your own data.
Pay-per-click advertising
Google and Microsoft campaigns built around margin and real lead quality, with negative keywords doing the unglamorous work.
Paid campaignsSocial media marketing
Channel strategy, content calendars and community management that suit how your customers actually use each platform.
Social media marketingEmail marketing
Lifecycle flows, segmentation and automation for retention and repeat purchase, including deliverability work.
Email marketingContent marketing
Content built around real customer questions, structured so it ranks, is genuinely useful and supports sales conversations.
Content marketingMarketing analytics
Dashboards, attribution and honest reporting so you can see which spend produced revenue and which did not.
Marketing analyticsLet’s find the right first step.
Describe the problem rather than the solution, and we will tell you honestly whether a build, an integration or a simpler fix makes more sense.
Talk it throughCapabilities
Every channel,
Every channel,
one strategy.
Specialists across the funnel, working from a single plan and a shared view of performance.
Technical SEO
Crawlability, indexing, Core Web Vitals, structured data and site architecture, fixed before content promotion.
Local SEO
Business profile, local listings, reviews and location pages that matter for how nearby customers search.
Paid search
Keyword research, tightly matched landing pages, conversion tracking and disciplined bid and budget management.
Paid social
Audience building, creative testing and retargeting across the platforms your customers actually use.
Content & SEO writing
Topic research from real search demand, then content that answers the question properly and is structured to rank.
Email & automation
Welcome, nurture, win-back and post-purchase flows, with list health and deliverability maintained.
Conversion optimisation
Testable changes to pages, forms and checkout, prioritised by expected impact rather than by taste.
Campaign operations
Tracking plans, tagging governance, dashboards and reporting so the numbers stay comparable month to month.
How we work
Audit, plan, run,
Audit, plan, run,
improve.
A repeating cycle, so the work gets sharper every month rather than resetting every quarter.
Audit & measurement
Fix tracking first, then review performance, competitors, search demand and the current site so we know what to act on.
Output: baseline & findingsStrategy & plan
Agree priorities, channels, budget split, targets and what we will stop doing as well as what we will start.
Output: written marketing planBuild & launch
Produce the assets, landing pages, campaigns and content, with QA on tracking before anything goes live.
Output: live campaignsOptimise
Review performance weekly against targets, and adjust bids, budgets, creative and targeting based on what the data shows.
Output: optimisation logReport & review
A plain-language monthly report on spend, leads, revenue and what we are changing next, plus a quarterly strategy review.
Output: report & next planCompound
Repeat the cycle, reinvesting in what works and stopping what does not, with budget reallocated on evidence.
Output: compounding results
Technologies & platforms
The right tools.
The right tools.
Not just the newest.
We choose technology for your requirements, your existing systems and whoever maintains it after launch.
Google AnalyticsBehaviour & conversion data
SemrushKeyword & competitor research
AhrefsBacklinks & site health
SegmentCustomer data platform
HubSpotCRM & lead management
SalesforceEnterprise CRM reporting
BrandwatchSocial listening
Copy toolingContent drafting support
FigmaCreative & landing pages
Tools are only useful if the tracking is correct. We spend more time on measurement setup than most agencies do, because a wrong number is worse than no number.
Industries we work in
Experience shaped by how
Experience shaped by how
Madrid does business.
Buying cycles, compliance and average order value differ hugely between sectors. We set channel priorities around how your customers actually buy, not on averages from another industry.
- Fintech
- E-commerce
- Media
- Travel & hospitality
- SaaS & technology
- Professional services
- Energy
Local context
Madrid · Community of Madrid, Spain
Madrid has grown into a significant technology and business-services centre, with strong fintech, travel and e-commerce activity alongside a broad SME market.
Most of our work for Madrid organisations is delivered remotely in hours that overlap with CET/CEST (UTC+1/+2). That means a small senior team on your problem, not a large bench billed by the hour.
Physical proximity is not a quality signal. What matters is that the people you meet are the people who do the work, and that you can reach them when something needs deciding.
What this means for your project
- Working hours: delivery overlaps CET/CEST (UTC+1/+2), with scheduled calls when decisions are needed.
- Coverage: clients across Salamanca, Chamberí, Chueca, Retiro and the wider Community of Madrid region.
- Demand: strong activity in Fintech, E-commerce, Media.
- The opportunity is usually local intent work: the searches your own customers make, measured on enquiries rather than impressions.
Where we work
Across Madrid and the surrounding region.
These are the areas our digital marketing clients in Madrid are based in. If you are just outside the list, ask — location is rarely the deciding factor.
- Salamanca
- Chamberí
- Chueca
- Retiro
- Malasaña
- Cuatro Torres
- Alcobendas
- Pozuelo de Alarcón
Engagement
How engagements are
How engagements are
usually shaped.
These are typical shapes, not a price list. Timelines depend on how much is genuinely required and on how quickly decisions can be made.
| Engagement | Indicative length | What it covers | What you get |
|---|---|---|---|
| Discovery sprint | 1-2 weeks | Goals, users, systems and constraints | A written scope, a phased plan and an honest estimate |
| Focused first release | 4-10 weeks | The smallest useful version of the product | Working software, not a prototype or slide deck |
| Full build | 3-9 months | The complete scope agreed after discovery | A production system with documentation and handover |
| Ongoing support | Monthly | Maintenance, monitoring and agreed enhancements | A predictable arrangement with a defined scope |
Illustrative scenarios
Common shapes of project,
Common shapes of project,
described honestly.
These are illustrative scenarios showing how we typically approach a problem. They are not published client case studies and no results are claimed. Ask us for relevant experience in your sector.
Illustrative · Local services
Turning local search into booked work
Situation: The business ranks poorly for the services people nearby actually search for.
What we would do: Local listings, location pages, a review flow and tightly matched service pages, measured on booked enquiries.
Explore SEO servicesIllustrative · E-commerce
Scaling spend without wasting it
Situation: Campaigns grow but margin shrinks because low-intent traffic keeps rising.
What we would do: Negative keyword discipline, product-group bidding and checkout optimisation, reported against contribution margin.
Explore paid campaignsIllustrative · B2B, long sales cycle
A pipeline that can be forecast
Situation: Leads arrive but nobody knows which are worth pursuing or where they came from.
What we would do: Attribution and CRM-connected tracking, lead scoring and nurture flows mapped to the real sales cycle.
Explore marketing analyticsFrequently asked questions
Straight answers
Straight answers
before you commit.
Cost, timelines and how we actually work with businesses in Madrid.
Ask about your requirementsHow much does digital marketing cost in Madrid?
Most programmes combine a management fee with media spend, and the split depends on the channels involved. We recommend a budget after the audit, once we know the competitive landscape and realistic customer value in your market. We will tell you if your budget is too small to compete in paid channels.
How long before we see results?
It depends on the channel. Paid campaigns can produce data within days. SEO usually takes several months to show meaningful movement. Anyone promising page-one rankings in a fortnight for a competitive term is not being straight with you.
Do you require a long contract?
No. We prefer month-to-month or short terms after the initial setup, because we would rather earn the renewal. Setup work has its own agreed scope so nothing is locked in unnecessarily.
How do you report on results?
A plain-language monthly report covering spend, leads, revenue where tracking allows, and what we are changing as a result. You get access to the same dashboards. Where attribution is genuinely uncertain we say so rather than claiming precision we do not have.
Will you tell us if something is not working?
Yes. If a channel is not producing customers at an acceptable cost, we will say so and recommend stopping it or changing the approach, even if it means less billable work.
Do you write the content?
Yes, content marketing and SEO writing are part of the service. We research what your audience is actually asking, then write content that answers it properly. Copywriting for paid ads and email is scoped with the campaigns.
Can you work with our existing website?
Usually, yes. We will audit what is there and tell you what needs fixing. If the site is genuinely holding back results, we will say that too and quote for the work separately.
Do you work with businesses outside Madrid?
Yes. Delivery is remote and we work in hours that overlap with CET/CEST (UTC+1/+2). Many of our clients are outside the city they are based in, and the location does not change how the work is run.
Next step
Let’s talk about
Let’s talk about
what you actually need.
Have a project, a workflow to improve or a system that needs a fresh start in Madrid? Tell us the problem and we will tell you honestly what it would take.
No complete specification needed. A clear business goal is a good place to start.
What happens next?
- Share your goals, users and current challenges.
- Discuss essential features, integrations and constraints.
- Agree a practical next step and the scope for a proposal.
Also in Madrid
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