Paid social campaigns
judged on cost per customer.
Surfytech runs paid social campaigns: targeting, creative testing, budget management and reporting measured on cost per lead and return on spend, not on impressions.
- Audience targeting
- Creative testing
- Cost per lead
Paid social is a buying
channel, not a branding one.
Inspiring change through unity, creativity, and a commitment to excellence.
- 01Targeting from evidence
Audiences built from what converts, not from broad interest categories.
- 02Creative actually tested
Multiple approaches run against each other rather than one asset assumed to work.
- 03Budget managed actively
Spend moved toward what is performing instead of running on autopilot.
- 04Reported on cost per customer
The number you care about, tracked against spend rather than impressions.
Good questions.
Clear starting points.
What teams usually ask before starting a social media campaign management engagement.
Ask about your requirementsWhat do social media campaign services include?
Campaign strategy, audience targeting, creative production and testing, budget management, and reporting on cost per lead and return on spend.
Do you produce the ad creative?
Yes. Static, video and copy produced for testing, not a single asset run until it underperforms.
What budget do we need?
Enough to gather statistically useful data. We are honest if your budget is too small for paid social to work.
Do you manage the ad accounts?
Yes, or we work in your existing account. Either is fine, and we will recommend which suits you.
How quickly do results show?
Paid social can move quickly once targeting and creative are right. We report from the first week and adjust on evidence.
Let’s plan the right
next step for you.
Have a project, a workflow to improve or a system that needs a fresh start? Tell us what you want to achieve and we will tell you honestly what it would take.
No complete specification needed. A clear business goal is a great place to start.
What happens next?
- Share your goals, users and current challenges.
- Discuss essential features, integrations and constraints.
- Agree a practical next step and the scope for a proposal.